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3 Logo Variations Every Business Needs

Every business, no matter how small, needs a logo. A well-designed logo can help your business stand out from the competition and create a lasting impression with customers. But not all logos are created equal, and some may not be suitable for certain businesses. To ensure your logo reflects the right message and works in different mediums, here are three variations you should consider for your business:

01 Primary

This is the most commonly used logo and usually serves as the face of the company. It should be simple and recognizable, using strong colors that will stand out in both print and digital mediums. It should also feature a clear, concise message that speaks to your brand’s values and mission.

A primary logo should be used on all your marketing materials, including business cards, letterheads, and websites. This logo should also be the same across all formats so customers can easily recognize your company.

02 Secondary

This is a simplified version of the primary logo and is often used in small spaces or as an alternative to the primary logo. The design should still feature recognizable elements from the primary logo but can be simplified for smaller spaces and more versatile applications.

A secondary logo can be used on promotional items like t-shirts or mugs. It may also be used in lieu of the primary logo when space is limited, such as on social media profiles or business cards.

03 Submark

This is a simplified version of the secondary logo and is often used as an additional identifier for the business. It should be recognizable from the primary and secondary logos but can be more abstract in nature.

A submark logo can be used anywhere there is limited space, such as social media profile pictures or favicons for websites. It should also work well in both color and black-and-white mediums for maximum versatility.


Having these three logo variations ensures your company is recognized and remembered. Be sure to use them consistently across all marketing materials and platforms so that customers will know they are dealing with the same business each time. With suitable logo variations, you’ll be able to make a lasting impression on customers and build a recognizable brand.


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